Tacos and Loans: An Unlikely Pair

In a unique blend of marketing and humor, a mortgage loan originator poses an intriguing question to his audience: "Do you like tacos?" It's not every day you see tacos and lending services in the same conversation, but this approach grabs attention from the get-go. The clever marketing tactic not only breaks the ice but also adds a personal touch, inviting followers to engage in a light-hearted dialogue.

Enhancing the quirky yet professional appeal of the message are simple illustrations of tacos and homes, which balance the dual themes of food and finance. The personal connection is further solidified by addressing the silent majority of social media followers with a simple question: "Who are you?" This approach effectively humanizes the transaction, transforming an otherwise formal industry into an approachable and relatable experience.

Kenny Schaaf, Loan Officer at NEXA Lending. NMLS #1413092. Call (813) 394-0764.

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